Innovative Results

Direct mail company uses Post-it^® Custom Printed Notes to increase their response!



To test the effectiveness of Post-it^® Custom Printed Notes in direct mail.



10,000 customers.



In 1995, client conducted a test mailing to 1,400 customers, 700 direct mail packages contained a letter, order form and BRE, while the other 700 also included a pad of Post-it^® Custom Printed Notes. The results of this test were so powerful that they decided to follow it up with another test in 1996 - but on a larger scale.

This direct mail test compared three simultaneous mailings, each containing a letter, merchandise brochure, personalized order form and business reply envelope. The differences between the mailings were as follows:

• Package A: This was the control letter and did not contain Post-it^® Custom Printed Notes.
• Package B: Contained Post-it^® Custom Printed Notes and a customer survey.
• Package C: Contained Post-it^® Custom Printed Notes (no customer survey).

Client sent out 5,000 Package A's and 5,000 packages containing Post-it^® Custom Printed Notes (2,500 each of Package B and Package C).



Even though the first response to this direct mail effort came on March 15, 1996, customers continue to respond to this day... several years later! These results illustrate the amazing staying power that Post-it^® Custom Printed Notes generate.

The 5,000 direct mail letters containing Post-it^® Custom Printed Notes (Packages B and C) clearly outperformed the control letters (Package A). They generated:

• 65% better response (512 orders vs. 311 orders)
• 49% greater sales ($13,783 vs. $9,243)

With $4,540 more in sales, minus the $942.50 cost of Post-it^® Custom Printed Notes, client earned a net value of $3,597.50 simply adding a 25-sheet pad to this direct mail test!

From results compiled through 12/31/98 (2 years 9 months after kick-off).

    More Examples:

• Example 1
• Example 2
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• Example 4
• Example 5